Email is the most used method of electronic communication in the world.
Projections show that by the end of 2019, we can expect to see 2.9 billion worldwide email users (which is more than one-third of the global population). In regard to email sends per day worldwide, we know that about 269 billion emails were sent and received each day in 2017. That figure is expected to grow to almost 320 billion daily emails in 2021, according to Statista.
We all send and receive a lot of email. In fact, a report earlier this year indicated that workers spend 28% of their time in their inbox. Yet only 14% of these emails are deemed “important.”
Mass email is dead. With billions of emails being sent each day, now is the time to re-think your email strategy and to come up with a strategy that boosts value and relevance for every subscriber. Use every touchpoint as a meaningful interaction with your subscribers. After all, that’s how you can stand out in a world where there subscribers receive hundreds of emails each day.
Contact Stratisky today to make YOUR plan for success.
